LITERATURE REVIEW
LITERATURE REVIEW
UNDERPINNING THEORY
- Theory of Reasoned Action
- Theory of Planned Behavior
VARIABLE OF STUDY
- Technology Adoption
- Consumer Preferences
- Technological Innovation
- Cost-Benefit Analysis
- Training & Education
HYPOTHESIS DEVELOPMENT
- Relationship Between Technology Adoption and Consumer Preferences
H1: High Consumer Preferences is will positively related to High Technology Adoption in F&B Industry
- Relationship Between Technology Adoption and Technological Innovation
H2: Good Technology Innovation will leads to Good Technology Adoption in the F&B Industry
- Relationship Between Technology Adoption and Cost-Benefit Analysis
- Relationship Between Technology Adoption and Training & Education
H4: Training & Education will have good impact for Technology Adoption in F&B Industry