INTRODUCTION

This study aims to investigate and evaluate the state of technology adoption in the food and beverage sector considering these considerations. This study intends to provide important insights that can guide future endeavors in navigating the difficult convergence of technology and company resilience by examining the tactics used by firms to strengthen resilience through technology. Through a comprehensive examination of technological innovation, customer preferences, training and education, and cost-benefit analysis, this research aims to clarify the intricate issues related to technology adoption in the food and beverage sector.

PROBLEM STATEMENT

Small and medium-sized businesses (SMEs) in the food and beverage (F&B) sector also face difficulties due to a lack of technical expertise. Some of these businesses may find it hard to understand, use, and keep up with new technologies. On the other hand, the industry's resistance to change comes from old ways of thinking and doing things.

RESEARCH OBJECTIVE

1) To determine the relationship between Technological Innovation and Technology Adoption 

2) To determine the relationship between Consumer Preferences and Technology Adoption 

3) To determine the relationship between Training & Education and Technology Adoption

4) To determine the relationship between Cost-Benefit Analysis and Technology Adoption 

RESEARCH QUESTION

1) Can Technological Innovation influence Technology Adoption towards the Food and Beverage Industry?

2) Can Consumer Preferences Influence Technology Adoption towards the Food and Beverage Industry?

3) Can Training & Education influence Technology Adoption towards the Food and Beverage Industry?

4) Can Cost-Benefit Analysis influence Technology Adoption towards the Food and Beverage Industry?