CONCLUSION AND RECOMMENDATION

CONCLUSION

• Key Factors Influencing Technology Adoption: The research identified and examined various factors influencing technology adoption in the F&B industry, including resilience, industry dynamics, training and education, and cost-benefit analysis.

• Interplay of Technology Adoption and Resilience: The study explored the intricate relationship between technology adoption and business resilience in the F&B sector, highlighting the importance of technological integration for long-term sustainability.
  
• Educational Relevance: The research has implications for educators, serving as a resource for enhancing training and education programs related to technology adoption in the F&B industry.

RECOMMENDATION

• Employ a data-driven methodology: Utilize data analytics tools to track and analyze customer behavior and preferences within Malaysia's food and beverage industry.

• Emphasize qualitative research: Shift towards a qualitative research approach to gather more precise and trustworthy data for a comprehensive understanding of technology adoption in the industry.

• Foster technology-friendly culture: Encourage and support business owners, staff, and customers in embracing technology within the food and beverage sector.